Blogs are considered to be informal platforms by many people to share information and communicate with each other. Most search engines will crawl blogs much faster than websites. As a result, blogs will stand a better chance at ranking well in search results. Hence, anything that goes on the blog will rank well. If this blog is linked to the website, then the site will also rank well. Because of this features, blogs are become more and more popular among website owners from the SEO point of view.
First, lets talk about why — whether you’re a car dealership, restaurant, chiropractor, public speaker, or whatever — being in full control of your online reputation is so important.
Add new blog posts at least twice a week. If return visitors come back and see the same-old-same-old, they won’t come back as often. In fact, they may not come back at all so keep your content fresh by adding new posts regularly – a minimum of twice a week.
Trust is vital in every business. People are more likely to buy products or services from businesses they are familiar with. To ensure that clients constantly visit your business for new developments which you are updating frequently, a blog would be a simpler way to do this. By building this association’s based on trust, you are well making a face for your product, for this reason growing the possibility for more additional sales.
When it comes to starting a blog, your biggest decision will be whether you want to host the blog yourself, or use a free Carlights service that is hosted for you.
Avail of a new domain name – The first thing you do when you buy a domain name is check for availability. Remember, people register for a domain name and this happens everyday and this is why the URL you’ve chosen maybe registered already. In some instances if that particular domain name became popular before online blogs then its price is surely high. The idea on how to save here is to buy a domain name that’s new and it hasn’t been registered before.
Once you have made a new post, don’t forget to ping it! Pinging basically sends out an alert to various top blog directories around the Internet that your blog has received a new posting. This drives a steady stream of new visitors to your blog all the time.
Though considered to be an informal platform for sharing information, a blog can help a great deal in improving the rankings of your site. Hence, it is important that you give it as much importance as your site. A lot of attention needs to be given into designing and promoting the blog.